ROUGE

Romance with an Edge is the theme of the Rouge Collection. In this story we are celebrating the beauty of Red hair, from
classic shapes to contemporary design. Red hair is vibrant sexy and dramatic, and yet we see very few red heads in our
salons, its time to celebrate this wonderful color. I believe it is important to “stand out from the crowd and yet fit in”.
As shown in this collection editorial styling which is another strong trend for 2011 is the return of the weekly set, from rollers
sets to pin curls, its all about texture glamour and don’t forget the power of RED.
“We feel beauty more than we can see it. It captures our attention as well as our heart. Some beauty is subtle. You notice it
and it slowly moves through you. It feels good and is pleasant to be around and you are drawn to it for long periods of time.
Other beauty takes your breath away. It seems to reach out and grab hold of you and you cannot let go. You feel awestruck
and reverent in its presence and it brings you to a higher state of awareness. It is majestic. Whether subtle or majestic, beauty
inspires and moves us in many ways.”
- Cynthia Desoto, Changing Beauty/The 7 Expressions of Beauty

Team Credits:
Photography: Julia Pogodina
Hair: Vivienne Mackinder
Hair Assistant: Rosemary Tejeda
Makeup: David Maderich
Fashion Stylist: David Widjaja
FASHION ASSISTANT: Mel’India Stanford
Hair Extensions supplied by The Hair Shop Inc, NW
Shot on location during a photographic workshop New York, NY