economic downturn. recession. i'm kinda tired of hearing it, but it is a fact for more cities in the u.s. than not. i started thinking about this and how to deal with it. how do i make sure i stay in someones monthly budget? what will i do to keep them from going for a lower price point elsewhere? my answer is nothing. actually, 'do what i do' is the answer. if i step it up when the times get hard that means i wasn't doing my best on the day to day grind.....you with me?
i think now is a time that our worth can be proven. a diligent work ethic is our ally, not "meal deals". #1: a "trim", face frame highlight, and pedicure now only $99. #4: men's cut, beard trim, and travel shampoo only $16.99. so what happens after the economy bounces up? we take those savings back from the client? how does that feel...how do we look as service providers? starbucks is doing it with a latte and muffin(or some pastry) right now to "help out" during the slump. that's dandy, but i sure as hell don't want to pay full price for that same latte once the economy turns around....do you? if starbucks can afford to cut down on pricing now than the prices should stay down. if we can cheapen the price of your skill than it should stay down......seem logical? so how about this.....how about we lead clients that may have financial strain towards styles/colors that take less maintenance. we make sure that service will last them 6 to 8 to 10 weeks instead of 4 to 6 weeks. we can do that. we've seen several of the major collections recently carrying cuts that had a bob shape sitting on long hair.....two looks possible, very timely. create in terms of versatility and longevity.
good taste is greater than any recession. looking good creates pride in the face of hard times. i look back at the 1930's and '40's as some of the most fashionable years in our history......and they were our worst times financially. people were jumping out of windows.......but looked great on the way down. we can't cure peoples problems, but we can give them what they came for......a great hair style that is functional, appropriate and of the highest quality.