OFFICIAL LAUNCH: Phyto Keratin Smoothing Treatment BLOW OUT! by Philip Pelusi

Tela Beauty Organics PHYTO KERATIN SMOOTHING TREATMENT BLOW OUT 

by Philip Pelusi

May 18, 2011, NEW YORK -  Tela Beauty Organics, LLC, a luxury organic hair care company dedicated to creating USDA Certified organic performance hair and body care products, announced today the launch of Tela Beauty Organics Phyto Keratin Smoothing Treatment BLOW OUT by Philip Pelusi, a formaldehyde-free, and 85% USDA Certified Organic keratin smoothing hair treatment.  

Philip Pelusi, celebrity stylist, CEO and Founder of Tela Beauty Organics - a performance based hair care line comprised of shampoos, conditioners, styling products and complete with USDA Certified Organic and Oregon Tilth Certified Organic approval standards, is proud to launch BLOW OUT and its groundbreaking formula, containing Hydro-Charged Pelusi Ceramide Complex, during his 45th milestone year as beauty industry leader, product innovator, stylist, educator, and multiple salon owner. 

BLOW OUT contains NO Formaldehyde and NO Formaldehyde Derivatives; NO Aldehydes, NO harsh chemicals, NO irritating fumes or odors, AND is Sulfate, Paraben free with Allergen Free Fragrance.

Philip Pelusi's revolutionary Hydro-Charged Pelusi Ceramide Complex, Patent Pending is a potent strengthening and moisture binding plant ceramide complex that repairs, strengthens and reconstitutes hair's inner structure with its lipid hydration system. Tela Phyto-Keratin Micro-emulsion, also designed and innovated by Pelusi, deeply conditions and penetrates hair with moisture-based plant derived amino acids, natural fruit acids, and betaine.  Tela Beauty Organics Phyto-Keratin Smoothing Treatment BLOW OUT also contains Pelusi's proprietary USDA Certified Organic Regenerating Blend:  Organic Horsetail, Organic Reishi Mushroom, Organic Sprouted Soy, Organic Aloe and Lavender.  Organic Bilberry, Sugar Cane and Sugar Maple.  Plus, organic cuticle sealers and shine enhancers Organic Orange and Lemon.  

Tela Beauty Organics Phyto-Keratin Smoothing Treatment BLOW OUT eliminates frizz and leaves hair smoother and shinier for approximately 4-6 weeks.  Hair is dramatically restored, renewed, healthier, stronger, silky, shiny and lustrous.  This semi-permanent organic treatment does not alter the hair's chemistry.  It actually leaves it stronger rather than weakening its internal structure.  BLOW OUT is a hair smoother and rejuvenating treatment in one!  So gentle that it can and should be used immediately after a hair color service to seal in color and improve hair fabric's condition.   

The Tela Design Studio by Philip Pelusi in New York City is the first official hair studio to offer, BLOW OUT, to its clients as a salon service. The Tela Design Studio is an expression of Philip Pelusi's life long passion for healthy hair and organic beauty.  

Tela Beauty Organics Phyto-Keratin Smoothing Treatment BLOW OUT is being distributed to select salons and spas across the United States.  

To schedule a press interview with Philip Pelusi, or for information on BLOW OUT for media purposes, or distribution, contact Jennifer at jennifer@telanyc.com  or, call 646-295-0199.