You might have seen amika prowling around Hairbrained these past few weeks, and we thought that it’s about time that we introduced ourselves to you, and share the story of how we came to be.
To get it out of the way, it’s pronounced ah-mee-kah, which means “friend” or “girlfriend” in a number of languages.
Based in Brooklyn, Bushwick to be exact, we offer professional hair products and tools that inspire creativity and promote healthier hair. From styling backstage at New York Fashion Week to offering salons innovative education courses to hosting our annual Destination NYFW education event, everything we do is executed with fashion, innovation and artistry in mind.
Over the next few months we will be sharing content on Hairbrained that gives you a peek inside our world. It goes without saying that we’re excited to get you acquainted with our Global Artistic Director, Naeemah LaFond, as well as our Creative Director, Vita Raykhman. We’ll also be sharing our top tips for coordinating photo shoots (on any budget), writing an envy-inducing bio and even building your own website.
Launched in 2007, amika began as the brainchild of two brothers—Shay and Nir Kadosh—who were seeking a way to shake up the hair care category. They wanted to create something fresh, something different—cue Vita. Her concept was simple: take a styling tool beyond its utility and turn it into an accessory. The results were high-performance tools that brought the self-expression of fashion to hair styling; reflecting the personal aesthetic of individual stylists. The emphasis on doing things a little bit differently remains at the heart of our brand.
Now that you know a bit more about us, we’d love to get to know you. Add us as a friend here on Hairbrained and find us on Instagram (find us @love_amika). And if you ever see us at a trade show or backstage at Fashion Week, don’t be shy! We’d love to meet you.