I read a post lately that asked how to get yourself and your clients back? After trying lots of different advertising methods, sales are still down and so is moral.
I too was in this same place and I have had it all turn around and turn around quickly... here is what I changed and How it changed my salon.
Two years ago I would have sold my salon for $1. I used to say it out loud... "today is a dollar day". I tried sales bonuses to motivate my staff, I tried referal programs to motivate my clients, I tried all the advertising there is to purchase, and nothing changed. In an effort to make myself happy, I started setting up photo shoots on my day off. I had no purpose for the images, and some times I would not even plan the hair out. I would do everything for the shoot, except model and shoot the images to keep cost down. (Usually to a couple hundred dollars.) During this process, I revisited the fun side of hairdressing. The side that has nothing to do with money. I became creative again. And along the way my clients would hear about upcoming shoots and would get interested in the process. I started sharing the results with them just for conversation, and they enjoyed it. This one small thing turned into my best marketing tool ever. For less then the price of a newspaper ad I would put together a shoot and share the images on social networking site and with my clients. My clients started talking about me with their friends and their friends wanted to be close to that kind of creative enviroment. Sales started climbing.
It was not too long after, that we decided to start really reaching out into the community. We decided to do this because of the free time we had, not ever thinking it would be anything more then giving back during hard times.This meant doing more then donating GC to every charity in town. This meant getting our hands dirty. We started a charity calandar in the back. EVERY month we focus on supporting a different local charity. We signed up to do hair for a charity fashion show at no charge, we walked Relay for Life, we hosted an art auction for Earth Month. We did a day without shoes for Toms and now are hosting a style your sole event. We are working on a recycled home for Habitat for Humanity in June. The list goes on. We didn't go into this looking to brand ourselves. We just want to help, but in the mean time the personal connections we have made have turned into new clients and the community now sees us a true resource for help and suppport and they are showing us the same love.
So I guess the point of this is to stop focusing on the problem, and instead fine something else productive to do. And in the end you will not only revive your creativity, but your love for the community your are in. And if nothing changes for the better around your salon, atleast you know you have helped to change your world for the better.
The law of attaction says that what you put out is what you will get back. So starting giving to yourself, your creative desires and to your community and they will all give back to you!
Best of luck!
And I would be more then happy to talk to your salon staff and/or owners about my own personal journey. just let me know!