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This year I am celebrating my 20th year as a hairdresser.I couldn't think of a better way to celebrate then to shake up my existence entirely.I got married, got a drivers license and have decided to leave my position as Artistic Director at Aveda and embark on a new direction.
It is my desire to be instrumental in a "Hairdresser focused" brand,with the genuine potential to make an impact on the "Art and Commerce" of our craft.
For me the choice was clear, my good friend and mentor Nick Arrojo. Nick has staked a claim as the voice of Independent,Visionary hairdressers,driven to move our industry forward and upward.
Over the past decade ,I have witnessed our industry shrink and consolidate to the point where almost all of it is run by a small group of corporations.I truly believe that it is impossible for them to understand hairdressers and what our needs and desires are.With ARROJO I see a completely different picture,an independently owned brand that is "by hairdressers for hairdressers"and dedicated to the craft of hairdressing.
This dedication is expressed through education at every level,from an in-salon training program that I have seen produce some of New York's finest young stylists to cosmetology, advanced education and product development that is at the forefront of our industry.
I have known Nick for nearly 10 years and his wife Lina for nearly 20 (we were apprentices together at Sassoon!)I have no doubt that together we can do great things,and I have a vision of including as many of my like-minded friends and colleagues as possible.the future looks very bright today.
Love your work ,we do!

Views: 250

Tags: arrojo, aveda, education, gerard, nick, scarpaci


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Comment by Ruth Chavez on October 18, 2010 at 11:12am
Congrats Gerard for all your new directions. I look forward to seeing how your future plans develop in the art of hairdressing.
Comment by jan ryan on October 17, 2010 at 9:11pm
gerard, I am thrilled to hear from you, I miss you so much. you were so amazing. I am thrilled for your success and can"t wait to see you on stage. Congrats on your marriage, big leap for you. is your cell phone the same? till later,
Jan Ryan
Comment by ivan zoot on October 5, 2010 at 2:23pm
Good for you! Good luck to you. Look forward to seeing more of this.
Comment by Amanda Lewis on October 3, 2010 at 11:56pm
congratulations!!! i have enjoyed and been inspired by you when i had the opportunity to work with you and see your work and the same with Nick Arrojo!!! Much respect for you guys in the industrty and art of styling and hairdressing!!!! Good luck! i know you will continue to do great things!!! :)
Comment by Stephanie S on October 2, 2010 at 9:58pm
Congratulations! & Best wishes as you journey on!
Peace & Blessings
Comment by Benita A. Rodriguez on October 1, 2010 at 3:27pm
Congratulations Gerard!!!! I'm sure it will be a fruitful collaboration of artistic hands!
Comment by Aaron Johles on October 1, 2010 at 2:51am
Congratulations Gerard! You are an awesome mentor in this webbed jungle of hair , I am fortunate and appreciative of your guidance .
Comment by Mick Freund on September 30, 2010 at 10:22pm
Your pearls of wisdom ring true... Your a class act, will be looking for many more gems from you...
Best Wishes
Comment by Dani Vinson on September 30, 2010 at 7:27pm
Best Wishes for Success & Happiness! From an Aveda Stylist & Fan :)
Comment by Gerard Scarpaci on September 30, 2010 at 6:44pm
come up to NY and join us for ARROJO EXPO

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