All Blog Posts Tagged 'strategy' (2)

How To Brand Yourself

When you think about your brand, what comes to mind?  Yes, I am talking about brand you.  To answer this question you need to identify the industry you are in.  Is it nails, hair, spa, massage?  Who is your …

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“A theory of strategic management that focuses on relating a firm to the competitive environment within which it operates”. (The New Penguin Business Dictionary, 2003)



Competitive Rivalry

“If you forget the competitive environment in which you operate you could lose your business” (Adcock D. et al, 2001 p.63)

The Hair Beauty industry sector is mainly dominated by micro-businesses; actually, 62% of the operators are single salons with fewer than five employers (Habia, 2007)… Continue