Victoria Wurdinger's Page

Many of today's publicists seemingly refuse to use the phone (except when Tweeting and Texting). An interesting way to create a "relationship." Are you paying for someone who simply forwards emails?

Then again, many of today's editors and bloggers are actually taking bylines on press releases! Do you like what you are reading in magazines and online?

What's your take on today's beauty press/publicity machine? Is it earning the derisive title, "The Pink Ghetto"?

With Valentine’s Day approaching, it’s time for an alternative to the gift card. Sometimes, cards are never used and if given to a non-client, they give you one-shot to convert that client into a regular. Gifts cards for spa services aren’t likely to do that.

Instead, cement relationships and extend your reach through degrees of separation—starting with those separated from you by one degree: the family and friends of your current clients. The best way to do this is…

For all the talk about Brazilian Keratin Treatments, particularly those positoned as "formaldehyde free" and "no aldehyde," a major misunderstanding remains. At the heart of the issue are two points: Keratin alone cannot straighten hair, and “Brazilian/Keratin” products do not break bonds, they coat the hair. With something that holds it in a new, straight configuration.

For those who are chemically concerned: Back to beauty school. The primary alternative for salons…