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mitchell commented on Wikihair's blog post Motivating your Staff
"So my advice is to do it for love and not for money, if love what you are doing money will come anyway.   This is a nice mantra, but not a guarantee, indeed there are many who toil lovingly without making money. If you don't do it for…"
Jan 23, 2011
Wikihair and Oribe are now friends
Jan 18, 2011
Wikihair posted blog posts
Jan 17, 2011
Wikihair updated their profile
Jan 17, 2011
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Jan 17, 2011
Wikihair is now a member of hairbrained
Jan 17, 2011

Profile Information

Business Name
Wikihair
Specialty
Marketing
Bio
Social media can be an incredible tool for your salon, providing you with more direct communication channels with your clients and the possibility to actively building relationship accelerating the word of mouth effect.
Wikihair offers the expertise to make your online effort not being wasted.
Wikihair will offer the possibility to converge your offline activity with your online presence, turning your partecipation in a giant opportunity to engage your existing customers and finding many others.
Bookings / Fee Information
email me at :
info@wikihair.co.uk
Website
http://www.wikihair.co.uk

Wikihair's Blog

Communicate effectively with Customers

Posted on January 17, 2011 at 10:00am 0 Comments

“Marketing Communication involves enhancing or achieving awareness, better understanding, shared beliefs and meaning, and positive associations, attitudes and predispositions” (Adcock D. et al, 2001)

The general objectives of any marketing communication are:

Informing: giving information

Persuading: creating a favourable attitude

Reinforcing:  building support, loyalty, ensuring a good climate for future purchase

However, though the main objective of an Hair Salon’s…

Continue

Motivating your Staff

Posted on January 17, 2011 at 10:00am 1 Comment

I have a previous experience in the hairdressing industry. In fact, for more than ten years I have been working as a hairdresser in various salons both in London and in Italy and over time with different positions.

Although I have thoroughly enjoyed been a hairdresser for the creativity involved, the social context of the job and the learning opportunities, I have always believed that my strength lied in the business side of the job.

Therefore, three years ago I began to study for an…

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Porter’s Five Forces in the Hairdressing Industry (in details)

Posted on January 17, 2011 at 10:00am 0 Comments

“A theory of strategic management that focuses on relating a firm to the competitive environment within which it operates”. (The New Penguin Business Dictionary, 2003)



Competitive Rivalry

“If you forget the competitive environment in which you operate you could lose your business” (Adcock D. et al, 2001 p.63)

The Hair Beauty industry sector is mainly dominated by micro-businesses; actually, 62% of the operators are single salons with fewer than five employers (Habia, 2007)… Continue

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At 6:58pm on January 17, 2011, JoshXO said…
Welcome to HB! Enjoy your stay!
 
 
 

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