The new straightener is going to be permanent more like a relaxer however it's set up almost like a perm. There is a product to put on it, and a neutralizer as well. However there are three options for the final style. You can either use a flat iron, for the stick straight like a relaxer or the keratin treatment. Or you can use a round brush and really get body through it, still straight but with the volume that the keratin treatment doesn't offer. The last option is to actually do a controlled curl. You would go through with a curling wand and barrel curl the hair to the size you want. It gives the guest a nice curl that's even all over. The biggest thing is that there is the product, the neutralizer and a heat element is needed (blow dryer, curling iron, flat iron etc).
Since the product is permanent you can't overlap it at all. Therefore the guest should book there next appointment for 6 to 8 months out. You really need a good few inches of outgrowth in order to use the curling iron or flat iron with the product.
The product should be our for us to start using May 1st. They should be doing classes on it shortly after if you check with your education center. We just had a couple hours informational class at the school here in Madison. So maybe if you have an Aveda school near you they might do one there too?
The product is great. Larissa Wong (awesome haircutting purefessional™) came out and did the launch in Los Angeles. She is on the texture team.
Just as Elizabeth replied... You have three options... straight, wavy, and curly.
The results are great. You get the results of a Keratin treatment, but it is permanent. A-mazing! The procedure is similar to the blow out treatments, but this one has a neutralizer. It is a Thio based product. Just like a perm. I was impressed with the shine and the body of the hair.Our guests are so excited! they have been waiting for this.
Thanks Maria. The overlapping question is an old one, and personally, I really don't think a retouch can be done without at least a small amount of overlapping. There will always be some breakage, so I think the best results with these types of chemicals are to wait until it's grown out before applying again. For people with extra long hair,they'll have to give something up if they want the length. Just my opinion in what I've seen.
Will be looking for class info. Hopefully, they'll be offering in salon classes.
800. AVEDA44 or email email@example.com,
Just had our class and anxiously awaiting the product. Me and a co-worker will be running through each technique and developing how to market it, how to price it, how to book an appointment for it, etc...and we are so freaking excited!
It can be used like a keratin treatment, or like a relaxer, or a curl retexturizer. Its conditioning and permanent and can do pretty much anything but be mixed with a thio product.
here is a client FAQ sheet from a salon that is offering it. i am currently in the process of writing up a service contract and customized purescription take home for guests. communication and a solid consultation are going to big the requirements to set yourself up for success with this system.
How long does the process take?
After receiving the Aveda permanent straightener what is the home maintenance?
Once I receive the treatment how often will I need to get my roots touched-up?
I have kinky-curly natural hair, will it make my hair straight?
No. It will only soften and smooth your curls, but will not make your hair permanently straight.
Can I shampoo my hair the next day after receiving the treatment?
No. You must wait 72 hours (3 days) before shampooing your hair with Aveda's Damage Remedy line. It is also recommended that you do not tuck your hair behind your ears, refrain from wearing hair clips, ponytail holders, headbands and hats within the same 72 hours prior to shampooing your hair.
After receiving the treatment, what if I accidentally indent my straight hair texture by tucking my hair behind my ears or put on a hat without think ing about it, what should I do?
What is the cost?